Hampton Associates

Brand Design

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Brand Design

Robert Gordon University

Welcome to the UK's No.1 University for graduate employment

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We were approached to create the new 2015 suite of Undergraduate course guides, used to attract new potential students to Robert Gordon University. Our solution was to bring their very clear USP’s to the forefront of the design and support it with great imagery and text about the wide range of course available at Aberdeen Business School.

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On the back of this we were also asked to create a brochure that grabbed the attention of American and Canadian college students, and get them interested in the opportunities available at the UK's top University for jobs. Our challenge was to make RGU stand out as a main contender against the vast number of universities all over the world.

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We created a brochure that focused on the fantastic opportunities studying in Scotland can provide, all whilst reinforcing RGU as a truly international university that is proud to play host to both staff and students from all over the world. Most importantly, we communicated clearly the process of how to make the dream of studying abroad into reality!