Brand Design

Robert Gordon University

Welcome to the UK's No.1 University for graduate employment

We were approached to create the new 2015 suite of Undergraduate course guides, used to attract new potential students to the Aberdeen Business School at Robert Gordon University (RGU). Our solution was to bring their very clear USP’s to the forefront of the design and support it with great imagery and text about the wide range of course available at Aberdeen Business School.

We also developed an International study theme, focusing on a campaign called New Horizons which encourages students from Aberdeen Business School to take the opportunity to Study Abroad for part of their studies. The intention was to give the document much more of a ‘Rough Guide’ travel brochure feel, with succinct, easy-reference information on each University supported by great photography. Colourful graphic overview pages outlining the benefits of studying abroad and the support offered by the RGU team helped to convey the message that this is an exciting opportunity.

We were also asked to create a brochure that grabbed the attention of American and Canadian college students, and get them interested in the opportunities available at the UK's top University for jobs. Our challenge was to make the Aberdeen Business School at RGU stand out as a main contender against the vast number of universities all over the world.

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We created a brochure that focused on the fantastic opportunities studying in Scotland can provide, whilst reinforcing RGU as a truly international university that is proud to play host to both staff and students from all over the world. Most importantly, we communicated clearly the process of how to make the dream of studying abroad into reality!