Solutions for business
Absoft are one of the leading independent suppliers of SAP solutions and services in the UK.
Absoft came to us to freshen up their long-standing brand identity. One of the most important factors of the refresh was to retain the distinctive orange circle within their existing identity, which was well known within the industry sector.
We introduced a more contemporary typeface with a pared-back (and more sympathetic) brand palette. We also created a series of icons and illustrations - each featuring the iconic orange circle - to support and enhance the brand, whilst removing photographic imagery where possible, resulting in a cleaner, bolder and more confident brand personality. The new brand was introduced to advertising; exhibition panels; brochures and leaflets; and a new website.
More work: Web and digital