Brand Design

Dark Matter

Inspired by science, driven by curiosity

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Dark Matter will be the first rum distillery in Scotland, producing a variety of rum spirits.

We were approached by Dark Matter to create an identity and packaging for a new science-based and superior rum product, created through current scientific methodology and technical research.

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With an incredible brief and product, the opportunities were endless. The main aim was to differentiate Dark Matter from the multitude of choices already available to the consumer.

Staying true to the product we designed a label that resembled something that would look at home in a lab, while creating a minimalist look.

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More work: Web and digital