Brand Design


Discovering the rich sights, tastes and sounds of the heart of Aberdeenshire


We were approached by Formatine's to create branding for a new outdoor experience as part of the Haddo Estate, which included a fine food hall (and would also stock their own products from the estate and smokehouse), restaurant, rural walks, play areas and many other attractions.



The main goal was to create a consistent brand foundation that would be flexible enough to be used across the board; from being carved into wooden signage and embroidered onto aprons, to being stamped onto food labels and printed on menus and food boards.


Referencing Celtic runes carved into the standing stones of the area, and tying into the three boars on the Haddo Estate coat of arms, we created an identity that is immediately recognisable and easily applied to a wide range of uses, and which can be adapted for sub-brands such as Formartine's Fine Foods.