Brand Design

Johnston Carmichael

Challenging minds


Johnston Carmichael Chartered Accountants is Scotland's largest independent firm of accountants & business advisers with offices throughout Scotland.

Following a rebrand, Johnston Carmichael asked us to create a series of adverts to introduce their new brand statement ‘Where Sharp Minds Meet’, and convey what makes them different from their competitors.

We introduced a ‘split’ theme which highlighted sharp minds meeting and working together to create a larger whole. We utilised disparate (yet visually complimentary) objects, from Lego bricks and Swiss army knives (Building Relationships/Increasing Possibilities) to binoculars and lightbulbs (Sharing Vision/Constantly Innovating).