Brand Design

KCA Deutag

Operating safely, succeeding globally


KCA Deutag is one of the world’s leading drilling and engineering contractors working onshore and offshore with a focus on safety, quality and operational performance.


KCA Deutag tasked us with repositioning the brand and creating new global communication guidelines that created a global message that every member of staff could believe in and a consistent brand foundation that the group could grow from.


The initial research revealed that many communications were below par, so we set out new ‘Brand values’ then distilled this into a comprehensive set of guidelines, including selecting a new colour palette, fonts and shared device.