Challenging Convention - building a family of global brands
Reservoir Group's aim is to build a global group of businesses in the Oil and Gas sector – all with a technical edge.
Our primary objective was to create a consistent, yet flexible brand foundation that the group could grow from. Reservoir Group has a unique message in the Oil and Gas marketplace – this was also a key consideration in the final brand positioning strategy proposed by us.
The end result is a distinctive brand image that can be easily adopted by group companies, whilst at the same time retaining their own unique brand personality.
The brand has been rolled out globally across the group companies and has achieved very positive feedback both internally and from the Group's client base.