Brand Design

Reservoir Group

Challenging Convention - building a family of global brands

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Reservoir Group's aim is to build a global group of businesses in the Oil and Gas sector – all with a technical edge.

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Our primary objective was to create a consistent, yet flexible brand foundation that the group could grow from. Reservoir Group has a unique message in the Oil and Gas marketplace – this was also a key consideration in the final brand positioning strategy proposed by us.

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The end result is a distinctive brand image that can be easily adopted by group companies, whilst at the same time retaining their own unique brand personality.

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The brand has been rolled out globally across the group companies and has achieved very positive feedback both internally and from the Group's client base.