Brand Design

Robert Gordon University

A top rated University for graduate employment

Hamptons have worked on several projects for RGU, most recently on a post-graduate campaign for Aberdeen Business School.

They needed a quirky campaign that would create a positive and motivational message in a challenging climate, encouraging people to consider new options.

Top Dog is our campaign hero, he captures the imagination of those who have recently graduated, are seeking professional accreditation or are looking to retrain, gaining a postgraduate qualification. This personal development is proven to boost employability and give you a distinct advantage in a competitive jobs market. The campaign is currently running across print, digital, radio and television.

 

We also created the most recent 2016 university prospectus. The Robert Gordon University is one of the top rated universities in the UK for graduate employment - beating Oxford and Cambridge – and so the ‘Get Ahead’ concept was born. The cut-out objects represent the diverse range of opportunities available to students through study at the university and living in the city of Aberdeen.

This solution gives the flexibility for future course specific brochures to be unique versions of the overall design.

The project included the design of the print, electronic and interactive prospectuses, emailers, posters and online adverts. 

In addition Hamptons created the current 2015 suite of Undergraduate course guides for Aberdeen Business School. Our solution was to bring their very clear USP’s to the forefront of the design and support it with great imagery and text about the wide range of courses that are available. We are delighted to be working on the next set of business school course brochures for 2016.

We also developed an International study theme, focusing on a campaign called New Horizons which encourages students from Aberdeen Business School to take the opportunity to Study Abroad for part of their studies. The intention was to give the document much more of a ‘Rough Guide’ travel brochure feel, with succinct, easy-reference information on each University supported by great photography. Colourful graphic overview pages outlining the benefits of studying abroad and the support offered by the RGU team helped to convey the message that this is an exciting opportunity.