A new era in quality
Technip is a world leader in project management, engineering and construction for the energy industry.
Hampton Associates were appointed to create a new internal brand identity, proposition, and new brand campaign for ‘Quartz’, a campaign that would be positioned at the heart of the business clearly defining the values of their business and their vision for the future.
Our solution was to create an awareness campaign that created buzz, excitement and gradually introduced the campaign and concept to the staff, focusing on internal unity and the success that would bring.
As part of a suite of communications including posters and corporate guidelines, we produced a teaser video in CGI and featured the Quartz beating in the middle of the screen, which represented the heart of the business. This later developed in to a launch video that went into more details about the campaign.