Microbrewery entrepreneur Craig Middleton approached Hampton Associates to help bring his new beer brand to life. Based in the Scottish Highlands, Cromarty Brewing pride themselves on producing quality handcrafted beers that are made from the finest local and global ingredients.
Our solution? An identity that was both striking & iconic. An iconic wave graphic; which is symbolic of Cromarty’s costal location whilst also forming the C in Cromarty, inextricably links the two together. This coupled with a unique driftwood inspired shield reinforced the coastal theme, whilst evoking the adventurous and indy nature of craft brewing.
The use of vibrant punchy colours and an unusual pump clip shape have given Cromarty Brewing beers the edge in the busy & competitive bar environment. This has helped them stand out from the beer pump crowd, whilst being an attractive proposition to a younger demographic as opposed to the stereotypical ale drinker – one of Craig's aims!
2012 is already proving to be a big year for Craig and Cromarty Brewing. They have already launched 2 beers: Chappy Happy and Brewed Awakenings and we're looking forward to working with them to help grow the brand and increase its presence within the market.
It's time to believe!