Eleven lessons in managing design in eleven global brands from the Design Council
The Latest study of the design process by the Design Council highlights the way that design plays a fundamental role in the success of many of the world’s leading companies.
They chose eleven global brands (Alessi, BSkyB, BT, LEGO, Microsoft, Sony, Starbucks, Virgin Atlantic Airways, Whirlpool, Xerox and Yahoo!) and performed an in-depth examination aimed at highlighting some of the features that define the state-of-the-art in contemporary design practice and the unique approaches that set some firms apart.
The study looked at the way design is used in these firms, how designers work with staff from other disciplines and how the design process is managed to deliver consistently successful results.
The full study including the eleven case studies can be found at: