The Robert Gordon University in Aberdeen is one of the top universities in the UK, so we were excited to create the latest student recruitment campaign and 2016 prospectus.
Known as the ‘Professional University’ due to their amazing graduate jobs record (beating Oxford and Cambridge), the ‘Get Ahead’ concept was born.
The objects 'exploding' out of students' heads represent the huge diversity of opportunities available to students through study at the university and living in Aberdeen, and the potential within each individual to get ahead and succeed in their chosen area of study.
This solution gave RGU the flexibility for future course-specific brochures to be created under the 'Get Ahead' banner. The project included the design of the printed, electronic and interactive prospectuses; emailers; posters; and online adverts.