Increase your website conversion rates with Google Website Optimiser
Using Google's free toolkit enables website owners to experiment with various content combinations to find the one that gives the best conversion rate.
Conversion rate is the name given to the percentage of your site visitors who reach a desired goal in a certain period of time. These could include such things as signing up to a newsletter, or buying a certain product on an online shop.
By using Google Website Optimiser you can run multiple tests and combinations of site layouts and content to find out which one achieves the best rate. The following article discusses this process in more detail - Google Website Optimizer 101 - a quick-start guide to conversion rate optimization.
As this article highlights, optimising an e-commerce website in this way can greatly increase the amount of sales generated and keep you one step ahead of your competitors.