Case Study: MDT International Web and Brand Re-launch
In this part of the Blog we will be looking in-depth at brand and web design projects that we have completed or have caught our attention in the big bad world. As always we would be delighted to hear your thoughts in the comments section below.
The first such case study is for a recently completed project that involved a new brand design and redevelopment of an old website - that wasn't fulfilling its potential.
Management Development International (MDT) is a specialist independent training company serving the global oil and gas industry. MDT run courses in every major oil and gas territory in the world (over 60 different countries), delivering nearly 200 courses every year. The web is a key area for the business with all public course-booking queries being taken online.
The previous MDT site required failed to deliver in a number of areas:
- The technology behind the site was not delivering any added value to the business and required updating
- The site navigation and page architecture was complicated and difficult to follow
- The MDT brand USP’s were not being projected clearly throughout
- The site design was tired and outdated, requiring a contemporary overhaul
The old MDT homepage
The new MDT site clearly and quickly guides the site user towards the section of their choice and removes any barriers to information that featured on the previous version. Complex course calendar information is now streamlined through user-friendly search features. Brand elements are consistent across all pages, with key USP‟s and testimonials being highlighted throughout. Navigation and graphic styling is clean and contemporary. The end result is a dynamic website that functions effectively as both a business and sales tool.
The new MDT homepage
View the new look website now - www.mdtinternational.com
Key features and services
- Bespoke course search
- Blog area
- Database capture
- Course booking management
- E-mail marketing
- Automatic invoice generation
- Digital strategy
- Brand message integration
- Site design and architecture
"I believe we are now accurately describing who we are and what we do in a much cleaner fashion. I'm now 100% comfortable directing any new prospective client / course participant to the MDT site. The site provides an accurate picture of the company and I believe will make a very positive impression on our customers. The functionality (from a user perspective) is simple, fast and efficient. I‟m also starting to get a sense of the value the site will provide as a business tool.
All in all – you can add MDT International to your list of 'happy' customers!"
Drew Leitch Managing Director MDT International Ltd