MoD selects Soteria for Search & Rescue programme

Posted 24/03/10 by Scott Permalink

MoD selects Soteria for Search & Rescue programme

We love it when our clients triumph, and it’s even better when we have helped them achieve this success - albeit in a small way!

Champagne corks were popping in London when Soteria Bid Director Dave Rae called Mike Hampton to break the news that The Ministry of Defence had selected Soteria as the preferred bidder for the Search and Rescue – Helicopter (SAR-H) programme.

Hamptons were asked to create the name and brand for the consortium, where did our inspiration come from? The Greek Goddess 'Soteria'.  The Soteria consortium comprised: CHC; Thales; RBS and Sikorsky. We worked very closely with the bid team to create and deliver a range of collateral including the identity, a bespoke website, presentation materials, brochures and exhibition graphics.

Dave Rae, said: “SAR-H is a very important programme for the UK and this decision is a strong vote of confidence in Soteria and our ability to provide this vital public service. The work created and delivered by Hampton Associates gave us a great brand to work with and the feedback we received from our partners & the customer was extremely positive throughout the 2 year bid period...”