Why are companies so cautious about rebranding themselves?
In the midst of financially turbulent times the decision to re-brand or re-communicate your message or not can be a bit of a headache. During these tricky periods many companies find themselves re-evaluating every single part of their business. Some chose to consolidate and re-communicate with a view to grow their customer base, others look to expand. Either way a re-brand in often on the horizon... or is it.