News

WAKE UP!

Posted 29/09/16 by Susan Web, Case Studies, Brand & Design Permalink

Wake Up! is a series of human and playful experiments, designed to help everyone escape a world of autopilot and live a more conscious, connected and extraordinary life.

Interested? We were too.

Penguin and author Chris Baréz-Brown called on Hampton Associates creative services to help bring the Wake Up! idea to life in the form of a moleskin journal style book.

We laid-out and illustrated the pages, made up of 54 experiments designed to spark inspiration and activities that provide the perfect space to map out your journey to consciousness.

We were also part of the design and strategy team that has produced the Wake Up app. Developed by the team at Crowdhub in California, the app has a social focus that brings the Wake Up community together to capture moments and share experiments.

We then built and designed Chris’s own personal website and partnered with the talented animation team at Broken Antler to produce a promotional video that captures the unique Wake Up offering. What are you waiting for? Press play and let your journey to an extraordinary life begin.

Wake Up has been a fantastic experience that has seen collaboration across multiple platforms to deliver a dynamic, integrated campaign. Chris and the Wake Up team were the perfect creative project partners – their energy and vision was a true inspiration and the team at Hampton's look forward to embracing our new, connected world :)

The app is available on the app store and google play and you can get your hands on the book on 1st December or you can preorder on Amazon now.

So dive in and Wake Up! #TheGreatWakeUp. It’s been a pleasure.