New from Brewdog comes Abstrakt a new type of beer brand. Released in very small numbers of limited edition batches and only ever brewed & released once, more art than beer, Abstrakt is a directional & boundary pushing range of beers.
Such a high concept beer needed a high concept design & brand. We were only too happy to oblige. Super minimalist design was coupled with a super minimalist naming idea for each beer. Together we agreed to make the bold move of ditching fancy beer names altogether and stripping each products name back to a release number alone. The result maximum impact!