Our client Mackie's of Scotland have just launched a new range of extra posh/premium ice creams positioned to compete directly with Häagen-Dazs, Green & Blacks and other premium offerings and asked us to design the packs.
Working closely with Mackie's, our strategy was to differentiate the product from a traditional/cliched premium look and inject a huge chunk of Mackie's brand values into the packaging - we reckon they'll stand out on the retailer freezer cabinet alright!
An interesting footnote to the project is that the 'posh cows' featured on the tubs are indeed REAL Mackie's cows! We arranged for a temporary studio and photoshoot on the farm - where our photographer Tom Main got down & dirty with his new farmyard friends!
Flavours hitting your shop soon are:-