Abstrakt is a new type of beer brand. Released in very small numbers of limited edition batches and only ever brewed and released once - more art than beer, Abstrakt is a directional and boundary pushing range of beers.
Such a high concept beer needed a high concept design and brand. Super minimalist design was coupled with a super minimalist naming idea for each beer. Our proposal - to make the bold move of ditching fancy beer names altogether and stripping each product's name back to a release number alone. This minimalist concept and approach was replicated on the website with no actual product being shown until the day of launch creating huge anticipation - and subsequent sales!
Visit website: Abstrakt