Web Portfolio
BrewDog
Background
BrewDog has been exciting imaginations since 2007 and is Scotland’s largest independent brewery. The BrewDog website was to be at the heart of the brands communication– acting as a platform for promotional activity and generating revenue through its online shop.
What we did
Working with BrewDog we developed the site to be both an e-marketing tool (with blog and social networking links) and an E-Commerce tool through the online shop. The site was built using our search engine friendly E-Commerce system that allows BrewDog to update content throughout and manage orders. Our system links to Google Analytics allowing access to site statistics 24:7.
Result
The site has proved to be hugely successful with over 4,000 unique visits per day.
“Our website has been fundamental to everything we have achieved with BrewDog. The website Hampton’s provided gave us a platform to unleash BrewDog on the world, a platform far more effective than traditional marketing methods. In just over 2 years our beers are now in 18 countries and all major grocery chains in the UK.
Our website has also been flexible and adapted and grown with us and is the invaluable cornerstone of our complete marketing strategy. Furthermore our online shop now accounts for 10% of our total sales.”James Watt
Head of stuff, BrewDog
Key features and services
- Blog area
- Database capture
- Digital marketing
- E-mail marketing
- Media download area
- Brand message integration
- Site design and architecture
Visit website: BrewDog Beer
More work: Brand Design
