Web & Digital

Web Portfolio

Central Insurance

Central insurance CMS powered website Energy section Customer enquiry forms

Background

Central Insurance is one of the UK's largest independent insurance brokers and risk managers. We were asked to review Central’s existing web site and come back with our strategic recommendations.

What we did

We re-designed the structure of the site content; this included grouping the businesses services into two distinct areas. This removed barriers to information and allowed the audience to easily navigate to their desired product or service. The site was built using our search engine friendly content management system (CMS) that allows Central Insurance to update content throughout. Our system links to Google Analytics allowing access to site statistics 24:7. Pages feature a comprehensive enquiry form that links with database information stored at the back-end of the site.

Visit website: Central Insurance