Inspired by science, driven by curiosity
Dark Matter is the first and only rum distillery in Scotland producing spiced and white rum.
Following on from the success of creating their brand and identity, Dark Matter approached us to create a web space for them to reflect their unique scientific personality and help support the launch of their products into the marketplace.
We worked closely with the client to ensure that the website supported their key objectives for phase I of their launch and reflected the minimalist nature of their brand and packaging whilst retaining a scientific yet contemporary feel to the design.
The site has a content managed system which allows the content to be easily updated and refreshed on a regular basis.
With an increasing number of websites viewed on mobile devices, it was vital the site worked efficiently on this platform and the site was developed from a mobile first perspective. The site also makes use of social media – a key communication tool for Dark Matter from the outset – with links to social media platforms prevalent throughout the site. The homepage also features a social media wall showing latest posts which link through to the various social channels to encourage organic growth. Facebook, Twitter and Instagram sites were also developed as part of the overall social media plan.