Web Portfolio
PunkDog
Background
PunkDog is the personalised beer designer website from BrewDog beer. The site was to feature a state-of-the-art animated beer label designer that would allow you to create a unique message for your BrewDog beer gift. We were asked to integrate this into a new site design, create a brand for PunkDog and develop some new bottle label designs and themes.
What we did
The site was built using our search engine friendly E-Commerce system that allows PunkDog to update content throughout and manage orders. All pages were strategically designed to ensure the journey from designing your label to purchasing your beer was a seamless and enjoyable one. Our system links to Google analytics allowing PunkDog access to their site statistics 24:7. All pages in the site were optimised for search engine performance.
Result
PunkDog sales and unique site visits have steadily increased since launch late 2009. Hampton Associates continue to work in partnership with PunkDog in developing their long-term online strategy.
“PunkDog sees cutting edge flash technology, sensible e-commerce systems and typically awesome graphic design all blended together as an interesting concept that has become a ground-breaking business model.”
James Watt
Head of Stuff, PunkDog
Key features and services
- Online shop
- Search engine optimisation
- E-mail marketing
- Brand message integration
- Blog
- Site design and architecture
- Digital strategy
Visit website: PunkDog
